Microsoft makes latest Surface price cuts permanent

Summary:Microsoft is cutting prices on Surface Pro, Surface RT and touch covers and making those cuts permanent, rather than promotional.

Microsoft has made previously temporary price-cut promotions for its Surface devices permanent.

touchcovers

Starting August 29, Surface Pro, Touch Cover and Surface RT bundle price adjustments will begin to roll out all markets where Surface and Surface accessories are currently sold.

What are these adjustments?

  • $100 (U.S.) off Surface Pro (including the 256 GB SKU). This means the entry-level Surface Pro will now start at $799 (U.S.)
  • $40 (U.S.) off Touch Covers. Touch Covers will now start at $79 (U.S.), and Limited Edition Touch Covers will now start at $89 (U.S.)
  • $50 (U.S.) off Surface RT bundles. Surface RT bundles will now start at $399 (U.S.)

Microsoft will be doing a "phased approach" to these pricing adjustments "in order to meet customer demand and retailer expectations," a spokesperson said. Users can find information on pricing changes in their specific locations via www.surface.com, a spokesperson said.

"The customer response to recent Surface pricing and keyboard-cover promotions has been exciting to see, and we are proud to begin rollout of Surface Pro, Touch Cover and Surface RT bundles at even more affordable prices starting August 29," said a spokesperson in an e-mailed statement.

Neowin first reported that the $100 Surface Pro price cut, which originally was supposed to end today, would become permanent. WPCentral reported last week about the coming Surface RT bundle and touch cover cuts.

Topics: Microsoft Surface, Microsoft, Mobility, PCs, Tablets, Windows 8

About

Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek and Baseline. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008). She also is the cohost of the "Windows Weekly" podcast on the TWiT network. Got a tip? Se... Full Bio

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