Microsoft pockets Azure cloud automator startup MetricsHub

Summary:A startup in a Microsoft's incubator is now a free service in the Azure cloud.

Microsoft has acquired cloud startup MetricsHub, a company that monitors and automates resource allocation for applications in Microsoft's Azure cloud.

Microsoft announced the acquisition on Monday but has not disclosed the value of the deal. 

MetricsHub was one of 10 companies awarded $20,000 by VC fund TechStars in the Microsoft Accelerator 2012 program, which is an incubator for startups with ideas for Kinect and Azure. Recipients also get support in the form of free hosting and mentorship.  

2013-03-05 10.31.40 am
MetricsHub UI.

The Washington-based startup's tools allow customers to collect performance data on cloud applications to determine how and when they need to scale, in addition to providing rules-based automation, such as scaling certain Azure roles or setting minimums and maximums for the number of instances.

"We think it’s going to save customers time, money and headaches," said Bob Kelly, Microsoft's corporate vice president of strategy and business development.

A "pre-release, no charge, version" of its premium Active Cloud Monitoring product is being offered to Azure customers through the Azure Store, essentially bundling its premium service as a free add-on for Azure clients.

"MetricsHub will now offer all Windows Azure customers our premium product as a pre-release, no charge, service available through the Windows Azure Store.  We will also be converting all paying customers to this no-charge version of the service and MetricsHub technology will continue to keep your cloud applications running," MetricsHub announced.

Topics: Cloud, Microsoft, Start-Ups


Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, s... Full Bio

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