Microsoft search overtakes Yahoo. So what?

Summary:Beating Yahoo is meaningless to Microsoft. Bing needs to dent Google.

The search news of the day is that Microsoft core searches have overtaken Yahoo for the first time ever, according to comScore.

I'd be more wound up about comScore's December data if Microsoft didn't power Yahoo's results.

Note Microsoft's alleged big leap in the search standings.

The problem is that Microsoft is really competing with itself when it comes to upending Yahoo.

Explicit searches show a wash for Bing-powered searches. Microsoft was up 2 percent and Yahoo was down 2 percent for no gain. Google's explicit search queries from November to December were up 3 percent.

In the end, Google had 68.1 percent of the search market in December, up from 67.6 percent in November. Bing share slipped to 26.5 percent share in December, down from 26.7 percent in November.

Bottom line: Beating Yahoo is meaningless to Microsoft. Bing needs to dent Google.

Topics: Microsoft, Social Enterprise


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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