A new job ad has been posted on Microsoft's Careers Web site looking for a senior product manager to work on the Office team. The scope of the job places a candidate directly in the path of Office 15 as they evangelize and lead their way through events, tours, digital marketing of "The Office Platform."
Though not the central focus of the position, Microsoft says outright that they're looking for someone who can "[d]rive showcase marketing by utilizing digital marketing such as SEO/SEM and social media." For more on the specifics, here is a majority of the job ad:
The Office Platform team is seeking an energetic evangelist to lead our outbound and digital marketing efforts. In this role, you’ll lead showcase marketing, events, tours and digital marketing to establish The Office Platform as the new productivity platform for the future, with a drumbeat of excitement toward launch of Office 15.
Core Job Functions Own the all-up outbound rhythm plan for worldwide events and related marketing. Lead, present and evangelize the Office platform as needed. Orchestrate showcase wins with customers and partners, in collaboration with colleagues from the broader PMG. Drive showcase marketing by utilizing digital marketing such as SEO/SEM and social media. Own Office platform’s digital marketing presence on office.com and other digital channels.
Role Readiness Prerequisites Experience evangelizing and presenting in large and small settings Strong cross-collaboration and leadership skills with conviction and passion for technology Excellent communication skills with experience in leading technical and non-technical interactive discussions with external customers and partners, public forums and conferences Willingness and ability to travel worldwide A bachelor’s degree in Business Management, Computer Science or related discipline is required. Master of Science or MBA is preferred
As you can see, Microsoft is seeking more than just an SEO (Search Engine Optimization) expert, but I always enjoy seeing these mentions from large companies like Microsoft. It only helps to validate the industry, despite the constant negative image SEO is given in the media time-and-time again. Additionally, it just goes to show that even a company the size of Microsoft with a Web site the size of microsoft.com can't just rest on their laurels. While SEO can help people gain an unfair advantage, it can also help to level the playing field between one-man operations and corporate giants. It's all in how one applies it that makes the difference.
Any potential takers out there?