Microsoft's secret weapon against the iPad is very, very familiar

Summary:I just got around to taking a look at Microsoft's iPad battleplan PowerPoint deck that Mary Jo Foley posted the other day and I realized something - that Microsoft's secret weapon against the iPad is very familiar.

I just got around to taking a look at Microsoft's iPad battleplan PowerPoint deck that Mary Jo Foley posted the other day and I realized something - that Microsoft's secret weapon against the iPad is very familiar.

Very, very familiar.

Microsoft's talking about Tablet PCs ... again.

That's right. Microsoft's secret anti-iPad bunker buster is a device that the company has been trying to market for a decade. A tablet running Windows.

I find that disappointing. I find it disappointing that Microsoft can't think beyond Windows and trying to make it into a one-size-fits-all OS for desktops, notebooks and now tablets. I'm surprised that Microsoft didn't try to shoehorn Windows 7 onto smartphones, giving each user their own microscopic stylus to control the user interface.

I also find it disappointing that Microsoft is ultimately just pushing a few core Windows features and leaving the creation of tablets down to OEMs. Nothing in these slides talks about creating a compelling device.

I'm disappointed that Microsoft is focussing only on the iPad and not also keeping an eye on the emerging Android tablet market. This is a mistake.

I'm disappointed that Microsoft is pushing the same old rhetoric. "Don't buy and iPhone" has been replaced by "Don't buy the iPad" - nothing's changed.

But most of all I'm disappointed that Microsoft is busy developing PowerPoint decks when the products it is talking about are still vapor. I'm not even sure that Microsoft has a coherent mobile strategy. Partners are already causing confusion and uncertainty by talking about putting Windows 8 on smartphones. This is not the kind of stuff we want to be hearing in the early days of a platform.

I don't think Apple has anything to worry about. I don't think that Android has anything to worry about either.

What do you think Microsoft needs to to to try to wrestle market share away from the iPad?

Topics: Operating Systems, Hardware, iPad, Laptops, Microsoft, Mobility, Software, Tablets, Windows

About

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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