Miramax Films today launched its first Facebook app (currently in beta), and the largest-scale Facebook streaming movie venture yet: the Miramax eXperience. The app allows you to watch movie clips and feature length films, play games, and share the experience with your Facebook friends.
The Miramax eXperience allows you to view Miramax films on multiple devices, including your PC, iPad, and Google TV. Most importantly though, Miramax says the app will be made available to Facebook users worldwide. The Miramax eXperience is now live with 20 titles for rent in the US, and 10 each in UK and Turkey. France and Germany will be supported in the near future. Here are the initial titles:
- The US: Adventureland, Chicago, Clerks, Cold Mountain, Extract, From Dusk Till Dawn, Gangs of NY, Gone Baby Gone, Good Will Hunting, Jackie Brown, Kill Bill, Kill Bill 2, No Country for Old Men, Pulp Fiction, Shall We Dance (2004), Sin City, Spy Kids, Swingers, The Switch, and Trainspotting
- The UK: Chicago, Cold Mountain, From Dusk Till Dawn, Good Will Hunting, Jackie Brown, Kill Bill, Kill Bill 2, Shall We Dance (2004), Sin City, and Spy Kids
- Turkey: Adventureland, Chicago, Clerks, Cold Mountain, From Dusk Till Dawn, Gone Baby Gone, Good Will Hunting, Jackie Brown, Spy Kids, and Swingers
Right now, the app only supports rental VOD: the films cost 30 Facebook credits ($3) and for a 30-day rental but the viewing window is 48 hours once you start to watch. Miramax says it plans to give consumers the opportunity to buy films and store them in their own cloud-based digital locker so that they can be accessed on any PC, smartphone, tablet, or TV.
Miramax CEO Mike Lang originally considered a separate storefront for Miramax.com but ultimately chose to go with Facebook. "We wanted to fish where the fish are," Lang told paidContent. "We could have created the most robust Miramax.com in the world and other than my family members, who would be there?"
Miramax worked closely with Facebook to develop the concept, which unites all things Miramax and integrates into Facebook user profiles and News Feeds. The Miramax eXperience even includes a game that allows people to cast friends in various roles of Miramax movies and unlock bonus content.
Miramax partnered with Ooyala and AllDigital to building the app in just 8 weeks. The company says it copied Facebook's development model: "don't wait for perfection; launch and then iterate, iterate and iterate again." As such, the app will continue to regularly get fresh content as well as improved user functionality.
Miramax says it is a big believer in Facebook, declaring the social network can change the future of the content business. The company says today over 50 million Facebook users mention a Miramax film in their profile, interact with the Miramax Facebook Page, or like the Pages of Miramax titles and talent. It wants to ultimately triple that number and build its reach to over 150 million users within the next 18 months.
"We believe this app is an important step in Miramax's evolution," a Miramax spokesperson said in a statement. "And thanks again to Facebook. Once again you've proven that you're one of the most innovative companies in the world. We're honored to be your partner and look forward to working together more in the future."
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