Mobile app creates Constant Contact campaigns via handheld

Summary:Partnership with DIDMO, creator of the Magmito mobile app creation tool, will enable small businesses to extend their marketing campaigns to mobile targets.

Emarketing specialist Constant Contact and mobile applications developer DIDMO have integrated their technologies, a move that will enable small businesses to use their handheld devices to create and promote marketing campaigns via mobile devices.

DIDMO's mobile application, Magmito, is part of the Constant Contact AppConnect Partner Program. The application allows for the creation of marketing messages, featuring QR scanning codes, that are delivered to mobile phones, smartphones and other mobile devices.

"Our mutual goal is to make it as easy as possible for SMBs to enter the mobile marketing space and optimize their marketing and communications using this channel," said Angelo Biasi, DIDMO vice president of business development, in a press release announcing the integration. "This integration is the first step towards achieving that goal."

The integration will allow Constant Contact users (approximately 500,000 small businesses) to create mobile apps that interact with their Constant Contact account. The apps can include images, video, text, RSS feeds and click-to-call features. On the flip side, Magmito users (there are about 15,000) can use Constant Contact accounts to promote their mobile content via email, social media and other distribution vehicles.

Topics: Mobility, Hardware, SMBs, Wi-Fi

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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