Emarketing specialist Constant Contact and mobile applications developer DIDMO have integrated their technologies, a move that will enable small businesses to use their handheld devices to create and promote marketing campaigns via mobile devices.
DIDMO's mobile application, Magmito, is part of the Constant Contact AppConnect Partner Program. The application allows for the creation of marketing messages, featuring QR scanning codes, that are delivered to mobile phones, smartphones and other mobile devices.
"Our mutual goal is to make it as easy as possible for SMBs to enter the mobile marketing space and optimize their marketing and communications using this channel," said Angelo Biasi, DIDMO vice president of business development, in a press release announcing the integration. "This integration is the first step towards achieving that goal."
The integration will allow Constant Contact users (approximately 500,000 small businesses) to create mobile apps that interact with their Constant Contact account. The apps can include images, video, text, RSS feeds and click-to-call features. On the flip side, Magmito users (there are about 15,000) can use Constant Contact accounts to promote their mobile content via email, social media and other distribution vehicles.