Mobile app usage kicking the web to the curb

According to a new report, for the first time ever mobile users are spending more time per day using mobile apps than time spent surfing the web.

You have probably seen the ads that claim there are apps for just about everything, and a new study from Flurry shows that apps are replacing the web for a lot of mobile device owners. For the first time ever the statistics show that more time is spent per day using mobile apps than time spent surfing the web. The survey covers all the major mobile platforms, including the two big ones, iOS and Android.

It is not a lot more time spent in the apps over the web, but it is a paradigm shift that demonstrates that mobile users prefer apps with simple focused access to web resources. Mobile browsers are getting nearly as good as the desktop equivalents, but users are spending more time in apps than using those nice browsers.

The Flurry report shows the breakdown of what type of activities comprise that time on the web and using mobile apps. Perhaps not surprisingly, the top two activities are gaming and social networking. Those two activities combined account for a whopping 79 percent of the mobile user's time on the web.

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