Analysts Frost & Sullivan reckon that mobile-revenue growth is about to flatline in Australia. Will 4G be the telcos' saviour? How will things change?
Mobile-broadband customers know that 3G networks are already becoming congested in high user-density areas, such as the Sydney and Melbourne CBDs. It'll get worse before it gets better, according to Marc Einstein, who leads Frost & Sullivan's mobile and wireless analyst team for Asia Pacific.
"Really, 4G in Australia is going to be about data offload, because the worst is not even close to being here yet," he said.
Einstein's predictions make sense, given Cisco's prediction that global smartphone-data usage will grow 50-fold in the next five years.
"Data quality will be a differentiator, and there will be segmentation based on that," Einstein said.
Einstein explores the future of broadband in Australia on this week's Patch Monday podcast.
To leave an audio comment on the program, Skype to stilgherrian, or phone Sydney 02 8011 3733.
Running time: 36 minutes, 25 seconds