Mobile content consumption in January 2008

USEUFRDEITESUKTotal mobile subscribers (13+)219m220.5m45.5m48.5m46.5m33.5m46.5mWatched video4.6%5.5%5.3%2.8%6.7%8.1%5.6%Listened to music6.7%16.9%14.7%15.9%13.9%21.1%19.9%Accessed news/info via browser13.1%9.4%9.5%5.5%7.9%7.5%16.5%Received SMS ads19.2%50.6%64.7%31.1%$ 56.0%73.1%35.4%Played downloaded game9.0%8.4%4.1%7.5%9.0%12.3%10.4%Accessed downloaded application4.7%2.7%1.4%2.3%4.0%2.4%3.4%Sent/received photos or videos21.9%28.4%25.5%22.1%33.2%31.7%30.6%Purchased ringtones9.5%4.1%4.3%3.8%4.9%3.9%3.6%Used email12.1%8.4%6.3%6.9%10.6%9.1%9.4%Accessed social networking sites4.2%2.6%2.2%1.1%2.3%2.5%4.7%Source: M:Metrics

US EU FR DE IT ES UK
Total mobile subscribers (13+) 219m 220.5m 45.5m 48.5m 46.5m 33.5m 46.5m
Watched video 4.6% 5.5% 5.3% 2.8% 6.7% 8.1% 5.6%
Listened to music 6.7% 16.9% 14.7% 15.9% 13.9% 21.1% 19.9%
Accessed news/info via browser 13.1% 9.4% 9.5% 5.5% 7.9% 7.5% 16.5%
Received SMS ads 19.2% 50.6% 64.7% 31.1% $ 56.0% 73.1% 35.4%
Played downloaded game 9.0% 8.4% 4.1% 7.5% 9.0% 12.3% 10.4%
Accessed downloaded application 4.7% 2.7% 1.4% 2.3% 4.0% 2.4% 3.4%
Sent/received photos or videos 21.9% 28.4% 25.5% 22.1% 33.2% 31.7% 30.6%
Purchased ringtones 9.5% 4.1% 4.3% 3.8% 4.9% 3.9% 3.6%
Used email 12.1% 8.4% 6.3% 6.9% 10.6% 9.1% 9.4%
Accessed social networking sites 4.2% 2.6% 2.2% 1.1% 2.3% 2.5% 4.7%
Source: M:Metrics

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