Mobile shopping app allows retailers to offer personal shoppers

Summary:Startup Signature Labs release iPhone application that lets retail stores personalize mobile shopping for specific customers.

Signature Labs, a San Francisco startup that just snagged $1.1 million in seed funding, is wooing retail businesses with a new mobile shopping application for the Apple iOS platforms.

The Signature app is billed as a personal shopping assistant that helps retail sales associates build better relationships with specific customers. We're not talking about the sorts of pesky clerks that follow you around when all you want to do is browse by yourself; we're talking about the best sort of personal shoppers who scout deals they know you would specifically appreciate, saving time.

So, the software actually serves purposes for both customers and retail store employees, who can basically program the application so that it acts as an extension of their advice.

Here are the sorts of tasks that the Signature mobile app is intended to support:

  • Notifications for customers when shopping events, preferred brands or specific items become available in the store
  • A personalized greeting when customers enter the store, offering information about relevants sales
  • The ability to see when specific human personal shoppers are in the store, so the customer can set an appointment or leave messages
  • The sales associate can set up the application with the customer's favorite sizes, brands and such

Individuals can download the software from the iTunes store; if you are a retailer, you need to contact Signature Labs in order to have the application set up for your specific retail store. The application should go live with some specific (undisclosed) retail brands during the spring.

It's pretty clear from the wording of the press materials that Signature Labs covets national retail brands, but I have already written about some pretty nimble small retailers pioneering the mobile retail experience, so I wouldn't be surprised to see them make something of this software -- perhaps even more quickly than the "big" guys. Signature's financial backing comes from Draper Fisher Jurvetson, Triangle Peak Partners, Amicus Capital, Don Hutchison, and Dave Pell.

Related stories:

Topics: Mobility, Apple, Mobile OS, SMBs

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.