Mobile solution drives SMB retail loyalty programs

Summary:With MercuryLoyalty, retailers can track customer purchases credited to a mobile phone number.

A new service, MercuryLoyalty, harnesses mobile phone numbers to let small and midsize retailers glean customer insights that they might not otherwise be able to collect.

The service, offered by Durango, Colo.-based software developer Mercury is meant to replace the traditional methods that small retailers typically use to track customer purchases, such as paper card-punch methods. The store owner or manager basically encourage people to sign up (if they want) by sending them a text. Once a profile has been created, future purchases can be credited and tracked by collecting the person's number. (The process is explained below.) 

Topics: SMBs


Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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