Mobile Web traffic grew 10 times faster than the desktop, but marketing conversions are harder relative to the PC and tablet, according to a report from BrightEdge, a marketing outfit.
In its Mobile Share report, BrightEdge tried to nail down mobile usage and marketing conversion.
Among the key takeaways:
- Software, technology, financial services and real estate lead mobile traffic gains.
- Mobile conversions are a third of the desktop and PC rate.
- Video content drives mobile conversions and that makes media and entertainment the leaders of the mobile monetization pack.