Mobile traffic surges, but monetization tricky

Video content drives mobile conversions and that makes media and entertainment the leaders of the mobile monetization pack.

Mobile Web traffic grew 10 times faster than the desktop, but marketing conversions are harder relative to the PC and tablet, according to a report from BrightEdge, a marketing outfit.

In its Mobile Share report, BrightEdge tried to nail down mobile usage and marketing conversion.

Among the key takeaways:

  • Software, technology, financial services and real estate lead mobile traffic gains.
  • Mobile conversions are a third of the desktop and PC rate.
  • Video content drives mobile conversions and that makes media and entertainment the leaders of the mobile monetization pack.
brightedge

 

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