Mobile traffic surges, but monetization tricky

Summary:Video content drives mobile conversions and that makes media and entertainment the leaders of the mobile monetization pack.

Mobile Web traffic grew 10 times faster than the desktop, but marketing conversions are harder relative to the PC and tablet, according to a report from BrightEdge, a marketing outfit.

In its Mobile Share report, BrightEdge tried to nail down mobile usage and marketing conversion.

Among the key takeaways:

  • Software, technology, financial services and real estate lead mobile traffic gains.
  • Mobile conversions are a third of the desktop and PC rate.
  • Video content drives mobile conversions and that makes media and entertainment the leaders of the mobile monetization pack.
brightedge

 

Topics: CXO

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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