Mobile TV viewers and ex-viewers in EU countries

DEESFRITUKUSMobile TV viewers281,416305,459420,629497,521482,9001,737,004Number of ex-users for every current user(3 month avg Nov 07)2.12.42.72.21.81.3Growth in audience for Mobile TV(3 month avg Jan 07 to Nov 07)51%17%44%23%25%45%Growth in ex-users of Mobile TV(3 month avg Jan 07 to Nov 07)159%74%147%37%55%49%Quality & Reliability cited by % of ex-usersas reason for not watching (Oct 07)26.7%28.4%25.4%22.7%30.0%22.0%Source: M: Metrics

DE ES FR IT UK US
Mobile TV viewers 281,416 305,459 420,629 497,521 482,900 1,737,004
Number of ex-users for every current user
(3 month avg Nov 07)
2.1 2.4 2.7 2.2 1.8 1.3
Growth in audience for Mobile TV
(3 month avg Jan 07 to Nov 07)
51% 17% 44% 23% 25% 45%
Growth in ex-users of Mobile TV
(3 month avg Jan 07 to Nov 07)
159% 74% 147% 37% 55% 49%
Quality & Reliability cited by % of ex-users
as reason for not watching (Oct 07)
26.7% 28.4% 25.4% 22.7% 30.0% 22.0%
Source: M: Metrics

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