Mojiva Tab debuts as tablet-only mobile advertising network

Summary:Get ready for more advertising to hit your tablets with the announcement of Mojiva Tab

Get ready for more advertising to hit your tablets with the announcement of Mojiva Tab.

Mojiva, an independent mobile ad network based in New York City, has unveiled its move onto tablets with the introduction of a tablet-only mobile advertising network.

It's a logical place to go as more consumers move off of their traditional desktops and laptops in favor of smartphones and tablets for web access.

Representing 8,000 mobile and tablet-focused publishers, Mojiva cited in a statement on Monday that its mobile ad network already reaches more than 1.1 billion devices globally.

Thus, Mojiva wants to assert that it has a solid foundation to get ahead in this space before tablet advertising really takes off beyond just Amazon Kindle e-readers subsidized by advertising.

Mojiva offered some examples as what might be "highly valuable audience channels," including luxury goods, entertainment, news, parenting, sports, and, of course, technology.

With mobile advertising also exists plenty of potential opportunities at extracting more consumer data about interests, online shopping behaviors, and much more.

Mojiva seems to be a step ahead here as it has already teamed up with Cambridge, Mass.-based Celtra, which specializes in media advertising and analytics across mobile devices.

Topics: Mobility, Consumerization, Tablets, Developer


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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