I tend to get a little skeptical when I read stuff like this but according to Lightspeed Research who conducted a survey days after the release of the iPhone, just about one third of the nearly 40,000 people surveyed plan to buy one and 90% of them had heard about the iPhone. That's a stunning accomplishment no matter how you slice it.
Consider these findings from the survey:
- Thirty-two percent of those who do not currently own an iPhone stated that they do intend to purchase one, with 8% planning to purchase in the next 3 months and 22% planning to purchase some time in the future.
- Respondents ages 44 and under are planning to purchase at a rate higher than those ages 45 and over. Forty percent of respondents ages 18 to 24 said they are planning to purchase an iPhone some time in the future, followed closely by 25 to 34 year olds (36%) and 35 to 44 year olds (33%).
- The research shows that nearly 90% of the respondents have heard of the Apple iPhone.
- Among those surveyed, the largest purchasers of the iPhone since its launch are ages 25 to 34 (45%), followed by 18 to 24 year olds (26%) and 35 to 44 year olds (20%). Only 9% of those 45 or older purchased an iPhone.
That's simply incredible. There must be even bigger smiles in Cupertino right now. And I'm betting the folks at AT&T are pretty happy campers as well. Verizon? Not so much.