More on Tapping into Mobile Operator's Big Data

Summary:Hear from SAP Mobile Services's John Sims on how the new SAP Consumer Insight 365 service promises to change the way advertisers target you.

Last week I posted about how a new service from SAP Mobile Services that is focused on creating a new demographic insight for consumer marketing.

So I thought I would share with you this video, in which my colleague Carolyn Fitton spoke to John Sims, President SAP Mobile Services, about the service.



Topics: Enterprise Software


Diarmuid Mallon is the Director, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. Before joining SAP, Diarmuid was a Product Manager for Logica's Wireless Networks division. He has worked in mobile messaging since 1996, holding a wide variety of range of roles and ti... Full Bio

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