Motorola drops Moto X regular price to $399.99

Summary:The Moto X launched in 2013 at a rather high price of $579.99 that shattered expectations of many smartphone enthusiasts. Sales and specials have given discounts, but now Motorola is permanently lowering the cost to pick up a Moto X.

Motorola drops Moto X regular price to $399.99

I was able to get in on the Black Friday deal, $150 off, for the Moto X, but for those of you who weren't able to get in on that deal Motorola just announced a permanent price drop to $399.99 for the 16GB unlocked model.

I placed the Moto X in second in my top ten smartphones of 2013 list and think it is a fantastic device. The new $180 price drop, the 16GB model was originally $579.99, has me thinking the device is not selling as fast as Motorola wants and this new price is likely a way to try to move inventory. The Moto X is still priced $50 more than the Nexus 5 though so if price for an unlocked smartphone is your primary driving factor then the Nexus 5 still beats it.

I personally prefer the Moto X over the Nexus 5 due to the form factor, Active Notifications, Touchless controls, and Moto Assist functionality added on top of the basic Google experience.

Carrier subsidized Moto X devices are $99.99 and $149.99 for the 16GB and 32GB models, respectively, with a two year contract.

Motorola continues to drop the price, they previously dropped it $80 from the original price, and if it was HTC dropping the price multiple times I would be worried about the company's success. Motorola is a Google company so I don't think we have to worry about them going away anytime soon. However, it is a bit concerning to see the Moto X struggle to reach consumers when it is such a great device.

When the Moto X first launched many of us were disappointed because we were hoping to see it compete with Nexus pricing. It is now reaching that Nexus price range, but this is where Motorola should have launched the X in the first place. It still launched at a full price less than other smartphones, but most people in the US tend to buy carrier subsidized phones so they didn't see this difference.

Related Moto X posts

Topics: Mobility, Google, Smartphones


Matthew Miller started using mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host, with ZDNet's Kevin Tofel, of the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned more than 2... Full Bio

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