Much ado about iNothing?

Summary:The new Apple iPad went on sale today in retail stores around the country to a flood of enthusiasm, singing, chanting and dancing. Nerdcam was there to catch the Apple antics on camera.

The new Apple iPad went on sale today in retail stores around the country to a flood of enthusiasm, singing, chanting and dancing. Nerdcam was there to catch the Apple antics on camera.

Apple threw open the doors to the Sydney flagship store this morning to sell the new iPad, complete with Retina Display, new camera and beefed-up processor, to customers who had been lining up for days.

If you thought that the enthusiasm of Apple staff would begin to wane after the death of Steve Jobs, take a minute to watch just how special they make these customers feel, using everything from dancing, whooping, cheering and clapping right through to getting a soccer chant up for the new tablet owners.

Is this something you want from a retail experience?

Topics: Apple, iPad

About

A fresh recruit onto the tech journalism battlefield, Luke Hopewell is eager to see some action. After a tour of duty in the belly of the Telstra beast, he is keen to report big stories on the enterprise beat. Drawing on past experience in radio, print and magazine, he plans to ask all the tough questions you want answered.

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