Music player market shares

Apple Computer and HP enjoyed an overwhelming market share in September 2004 music player sales. HP's hard-drive based music player is based on Apple iPod architecture, and two vendors owned a combined 90.

Apple Computer and HP enjoyed an overwhelming market share in September 2004 music player sales. HP's hard-drive based music player is based on Apple iPod architecture, and two vendors owned a combined 90.9% of the hard drive music player market.


Hard drive-based music player market shares in September 2004
Vendor Market share, %
Apple Computer 87.3
Hewlett-Packard 3.6
Rio 2.8
Creative 2.6
iRiver 1.5

Source: NPD Group

Flash-based music player market enjoyed better competition with iRiver and Rio vying for top spots, according to NPD World. Flash-based player sales grew 21% from August 2004 while hard drive-based players grew at 12.2%. In comparison to September 2003, hard drive-based players had a 409% increase while flash players were up just 4.6%.

Flash-based music player market shares in September 2004
Vendor Market share, %
iRiver 18.8
Rio 18.6
Digital Way 15.8
RCA 8.8
Samsung 6.2

Source: NPD Group

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