My ad-supported Kindle is on its way

Summary:Amazon upped the ship date of its Special Offers Kindle--should start arriving this week

Today Amazon announced that it was moving up the ship date of its ad-supported Kindle. As luck would have it, my pre-order is moving up, too.

If you're not familiar with the new Kindle, it's basically the old Wi-Fi Kindle but with "Special Offers and Sponsored Screensavers". The big selling point is that the ad-supported model brings the normally $139 Kindle down to $114. Of course, for that discount you will have to deal with Sponsored Screensavers and probably some other ads sprinkled inside of your reading experience.

So, why did I buy the ad-supported version? First off, I wanted to try out the experience. I figured that if Amazon made it too intrusive, the customers would complain and Amazon would make a change. Second, while on vacation my wife expressed an interest in a Kindle, so you can't go wrong with a $114 Kindle.

As for shipping, I ordered my Kindle on April 20th. Amazon originally slated it to arrive on May 5th, but I just received an alert that mine will now show up April 29th. I'll be sure to power it up and write up a first impressions once it arrives.

I have a feeling that the $114 price will drop soon, though. To only knock off $25 and inundate the customer with ads isn't going to last. Perhaps this is a trial to see how the customer accepts it, and then maybe it rolls out onto the 3G version, too?

What do you think about the ad-supported model coming to Kindle?

Topics: Amazon


With more than fifteen years of mobile, Internet and wireless experience, Joel specializes in taking existing brands, technologies and services into the mobile and wireless space. Joel is currently the Vice President of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider. Prior to Mobiquity, Evans was Managin... Full Bio

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