MySpace: 95% of ad revenue comes from 9 countries

Summary:If you're a burgeoning Internet startup, here's two points worth remembering: Not all geographical markets are equal, and the World Wide Web is global (something Silicon Valley sometimes forgets). Case study: MySpace.

If you're a burgeoning Internet startup, here's two points worth remembering: Not all geographical markets are equal, and the World Wide Web is global (something Silicon Valley sometimes forgets). Case study: MySpace.

At the TechCrunch 50 conference, MySpace co-founder and CEO Chris DeWolfe explained:

"Our international strategy is different than our competitors. We look at advertising dollars, and 95% of all advertising revenues come form 9 countries... In those countries, we have 30% more unique users than our closest competitor in those 9 countries. So that is really our strategy."

From this I'm interpreting that MySpace has more aggressively targeted countries that are further down the road in terms of how much brands have moved their ad spend online. And, where that's the case, DeWolfe says they are winning.

But which nine countries are they? Please leave a comment with your own suggestions.

Topics: Social Enterprise

About

Steve O'Hear is a London-based consultant, educator, and journalist, focussing on the Internet and all aspects of digital technology. He advises businesses and not-for-profit organisations on how to exploit the collaborative and publishing opportunities offered by the Web, and has written for numerous publications including The Guardian a... Full Bio

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