MyType study: iPad owners are 'selfish elites'

Summary:The majority of iPad owners are "selfish elites," and the ones that criticize them are just "independent geeks" - according to a recent study by research firm MyType.

The majority of iPad owners are "selfish elites," and the ones that criticize them are just "independent geeks" - according to a recent study by research firm MyType.

Naturally, with findings like those, the study has gained some attention around the Interwebs. Apple's shiny slate might be selling like hot cakes, but there are certainly plenty of haters and then those who are just not interested whatsoever.

Basically, MyType surveyed over 20,000 Facebook users about the iPad to "reveal the personality traits, values, demographics and interests that drive differences in opinion about the new tablet computer."

One chart represents U.S. consumers between the ages of 13 and 49 that participated, and here's a glance at some of the most interesting results:

  • 54% of study participants aren't interested in the iPad
  • 11% think the iPad is a "silly product"
  • 3% have bought or will buy an iPad

Then the study honed in on the owners and the critics. Based on their responses, iPad owners are described to be "wealthy, highly educated and sophisticated," but they are also "selfish" and "value power." Ouch. The iPad isn't a cheap gadget and it is rather fancy, but selfish might be harsh for blanket term.

The critics don't get off the hook either, as they are found to be "interested in video games, computers, electronics, science and the Internet," while they also "prize self-direction" and "shun conformity." iPad critics are also typically Linux users. (They wouldn't be Mac owners, of course!)

Do you find yourself falling into any of the categories that MyType outlined? Or do you find the study to be off base?

[Graph via MyType]

Topics: iPad, Mobility

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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