National papers got 2.3% of all ad money in 2004, local papers got 17.4%

National papers received 2.3% of all United States ad spending in 2004, down from 2.9% in 2001, according to estimates by TNS Media Intelligence. Local newspapers collected 17.4% of ad spending in 2004, down from 17.5% in 2001, New York Times says.