Nearly one-third of mobile users expected to buy iPad 3: report

Summary:According to a new report published on Friday, approximately one-third of mobile web users are certain that they will buy an iPad 3.

Apple is expected to unveil the next-generation of the iPad on March 7. Thus, it's time to play another round of "Let's guess how many people will buy an iPad 3."

This round comes courtesy of independent mobile advertising network InMobi, which polled 689 U.S. mobile users. InMobi asserts that the group "is representative of all major platforms in the US market, including Android and iOS."

Thus, according to this new report published on Friday, approximately one-third of mobile web users are certain that they will buy an iPad 3.

The sales figures for Apple if they can win over the 44 percent of respondents that said they would consider buying an iPad 3 if they're looking to buy a tablet already.

Anne Frisbie, vice president and managing director for InMobi North America, explained in the report the release of the iPad 3 isn't the only only tablet from Apple that could see an increase in sales after next week:

Interestingly, 65% of those who intend to buy an iPad 3 would consider buying an iPad or iPad 2 at a reduced price instead, indicating that whether or not consumers purchase an iPad 3 versus an older model, the excitement around the iPad 3 release will likely increase iPad penetration in the tablet market.

Pricing could really make a difference for the success of the iPad 3 in comparison to its predecessors -- especially if those rumors of a higher starting price turn out to be true.

The survey found that at least half of those surveyed and intend to buy the iPad 3 are willing to pay over $500. Yet, if the starting price tips $599, 57 percent are going to opt for an older (and likely discounted) iPad instead.


Topics: iPad, Apple, Mobility


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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