Netflix rolls out 'new experience' for Android tablets

Summary:Perfectly timed with the launch of the Kindle Fire and Nook Tablet this week, Android tablets overall are getting a new Netflix experience.

Netflix is trying to step up its mobile app platform game with brand new layout revamp.

Coincidentally (but more likely perfectly) timed with the launch of the Kindle Fire and Nook Tablet this week, Android tablets overall are getting a "new Netflix experience" today.

Don't expect the world here. Most of the changes rest on the look and feel of the app.

Netflix chief product officer Neil Hunt explained in a statement that Netflix has seen a threefold increase in the last year on how long subscribers are streaming on their tablets.

Thus, a UI redesign might be overdue. Essentially, the new design rests on Netflix's ethos of encouraging users to discover new content they might not have added to their queues on their own, and watch those TV shows and movies instantly.

New elements include being able to swipe through multiple rows of titles with larger artwork, and the new interface can display twice as many titles than before.

Android tablet owners can head to the Android Market to download the latest version of the Netflix App. For those who are buying Kindle Fires and Nook Tablets this week, you will be able to find the app in Amazon's and Barnes & Noble's respective app stores.

And no, Netflix is not playing favorites. iPad owners will be receiving the same treatment in the "coming weeks."

In other news, Android mobile phones are also getting a new treat. The Price Check by Amazon app, originally released for the iPhone, is now available for Android mobile phones.

Basically, the price comparison app that provides shoppers with a way to compare in-store prices with prices on and its more than two million online merchants across all product categories.

Consumers are enabled to scan barcodes, take a photo, or say/type the product name to search prices from Amazon and its merchants. From there, users can buy products using the 1-Click feature.


Topics: Hardware, Laptops, Mobility, Tablets


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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