Networked creative intelligence

Summary:Gartner makes a prediction that by 2015, over 100 leading companies will have made or saved at least $10 million due to networked creative intelligence, which leverages virtual communities to create new sources of information and value. Quality and trust ratings, folksonomies and tagging, prediction markets and open source coding and content development (Wikipedia) are examples of applying networked, creative intelligence, Gartner said.

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Gartner makes a prediction that by 2015, over 100 leading companies will have made or saved at least $10 million due to networked creative intelligence, which leverages virtual communities to create new sources of information and value. Quality and trust ratings, folksonomies and tagging, prediction markets and open source coding and content development (Wikipedia) are examples of applying networked, creative intelligence, Gartner said. 

Considering that many companies today, such as Amazon, Yahoo and many smaller sites are applying the collective or creative intelligence of virtual communities, that prediction is very conservative. What Gartner calls networked creative intelligence is actually the wisdom of crowds and smart mobs meets the datawarehouse and analytical tools (which are not just in the hands of corporate digital landlords) in the sensitized (RFID and its successors) physical and analog meshed networked worlds to forecast behavior, deliver truly personalized experiences, create attention trusts and form ad hoc and distributed mirco- and macro-communities that exert real-world influence. In ten years, the ubiquity of connected devices, always on computing and new structural models for social and commerce interaction will make today's online world equivalent to the horse and buggy era...

Topics: CXO

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