New leadership for SurveyMonkey ANZ enterprise push

Former LinkedIn and Microsoft executive Tony Ward has been picked to head up SurveyMonkey's Australian and New Zealand operations, as the company works to ramp up its enterprise growth.

Online survey platform provider SurveyMonkey has appointed former LinkedIn and Microsoft executive Tony Ward as the managing director for its operations in Australia and New Zealand.

Ward previously held the role of ANZ director of sales, Talent Solutions, at LinkedIn, and from 2008 to 2010 served as Microsoft's chief operating officer and chief marketing officer for Microsoft's local operations.

In his new role, Ward will be responsible for leading and building the local team, and to drive a strategy to capitalise on the growth the company has seen in the market since it launched in Australia in May last year.

In the latter half of last year, SurveyMonkey moved into Sydney's Tank Stream Labs co-working space; however, with SurveyMonkey's rapid growth in the local market, Ward expects the company to soon take on its own dedicated offices in Sydney.

The company's growth in Australia and New Zealand has been driven largely by its enterprise offering, according to Ward.

"We're in hyper-growth at the moment, starting off on the enterprise and growing in quadruple digits at the moment," Ward told ZDNet. "We have clients already that are in Asia, and we have a lot of inbound leads.

"We're only eight people, and we're going to 15 by the end of the year," he said.

Ward said that SurveyMonkey is currently targeting the larger brands operating in Australia and New Zealand with its enterprise offering, along with its online market research panel survey tool Audience.

"Audience is giving agencies the power to go to their clients with actual data to support what they want to do," he said. "They can use the SurveyMonkey Audience platform to find out what the market says, and back up their hypothesis."

A big focus for Ward in 2015 will be to develop SurveyMonkey's collaboration with local agencies.

The company's effort to strengthen its presence locally as an enterprise tool is an important step for it in its strategy to engage more with the larger end of the market, with Australia representing its biggest revenue generator after the United States -- where it is headquartered -- and Europe.

Ward's appointment and his anticipated expansion of the online survey platform provider's local operations come just months after Australian-based email marketing platform provider Campaign Monitor was snapped up US-based online survey provider GetFeedback.

However, Ward suggested that he is not too concerned about local competition locally from the likes of GetFeedback, and other online survey providers.

"Our biggest competitor is pen and paper," he said.

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