News Burst: Cirrus-ly powerful audio chips

Today's joint announcement from Microsoft and Cirrus Logic to further develop next-generation portable music devices will inevitably fuel more debate over the benefits of Windows Media audio (WMA) over MP3.

Today's joint announcement from Microsoft and Cirrus Logic to further develop next-generation portable music devices will inevitably fuel more debate over the benefits of Windows Media audio (WMA) over MP3.

But it is Cirrus' development of its new Maverick System-on-Chip (SOC) silicon that is the real marvel of the initiative, a small, but powerful, processing engine that promises to combine nth-degree integration with Pentium 100MHz-level performance to turbocharge the next wave of handheld audio players.

Cirrus re-wrote the processing rulebook with its strategy of developing market-specific chips, but exactly how has it managed to squeeze so much performance out of its latest flagship audio SOCs?

Full story to follow.

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