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News Burst: Consumers favour the TV over the PC for home shopping

British consumers prefer home shopping over a television rather than a PC according to the Pace Report on interactive television, released last week.
Written by Justin Pearse, Contributor

Carried out by Gallop, the survey of 1004 consumers found that 42 percent would feel more comfortable using interactive television for home shopping, compared with 26 percent who said they would prefer to use a PC.

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