Innovation
News Burst: Study ranks AOL brand higher than TV
A new brand study from media research firm the Myers Group found that consumers ranked America Online ahead of all of the major US television networks. Television consumers were asked to rank 70 media properties based on 26 attributes, including frequency, relevancy, and value.
A new brand study from media research firm the Myers Group found that consumers ranked America Online ahead of all of the major US television networks. Television consumers were asked to rank 70 media properties based on 26 attributes, including frequency, relevancy, and value. Among men, only the Discovery Channel and the Weather Channel beat AOL.
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