Newspaper asks: "How long till life is one big video game?"

Interesting question from Canadian newspaper The Globe and Mail. In a piece published last week, author Ivor Tossell quotes game industry consultant Gabe Zichermann as saying, “Had he been alive today, Shakespeare would have written ‘All the world is a game.

Interesting question from Canadian newspaper The Globe and Mail. In a piece published last week, author Ivor Tossell quotes game industry consultant Gabe Zichermann as saying, “Had he been alive today, Shakespeare would have written ‘All the world is a game.’ It’s so much richer of a metaphor then the previous example.”

From there, the rest of it is a pretty rote retelling of the gamification story for a mainstream audience, but that opening quote was so good it deserves a special call-out. For Canadian readers who are wondering what this all means, the column offers a classic flowery description  about, “a new strain of marketing thinking, one that finds ways to make a product fun to use, especially for a generation weaned on video games. It’s called “gamification.”

It’s actually a decent, if overly long, primer for those brand new to the topic. You can read the rest of the article here: http://www.theglobeandmail.com/report-on-business/your-business/business-categories/innovation/status-update-points-and-fun-rule-in-game-inspired-marketing/article1909530/

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