Having tasted success in wringing market share away from Nvidia in discrete graphics cards, ATI isn't resting on its laurels. In response to its rival's Fermi GPU rollout, AMD's graphics brand is readying its next generation of video cards, the Radeon 6000 series (code-named Southern Islands), for release in November.
According to Digitimes, the new ATI boards will be officially announced in October, with sources from graphics card vendors saying they expect those products to be available shortly thereafter. The article also suggests that the current Radeon 5000 series of cards could soon have their prices slashed in anticipation of their successors. ATI will continue using the 40nm manufacturing process for the Southern Islands chips, with a move to 28nm in the future.
Nvidia will keep the metaphorical heat up with new cards to round out its Fermi-based lineup. (Of course, AMD has already mocked the literal heat that the new Fermi cards produce in an online video.) Don't get overly excited about the launch of the Radeon 6000 cards though, as reports say that they'll provide only a minor upgrade from the Radeon 5000 series. But maybe we'll be surprised when the first benchmarking results get released.