In contrast to paid content through a middleman like Audible, podcasting removes the middleman and allows content consumers to subscribe directly to a multimedia content providers' channel (known as an RSS feed). Already, a couple of public broadcasters have forsaken the Audible route for podcasting. A recent press release from NPR affiliate and podcaster WNYC for example said "Distinct from fee-based services like Audible.com, podcasts are free and can be saved to iPods (hence, the name) or any other MP3 player." Chances are however, there will be those content providers (for example, book publishers) that will never want to offer their content for free and for them, middlemen like Audible provide a fast way make their content available at fee through an established e-commerce engine. What do you think? Join the discussion below using ZDNet's Talkback.