The Internet Society of China (ISC) has urged the country's Web companies to strengthen their self discipline and prevent the spread of online rumors.
According to a report by China Daily on Monday, the non-governmental organization was cited as saying that the spread of online rumors has become a "public nuisance" that seriously infringes people's interests, national security and social stability.
As such, Internet companies should take "effective measures" to resist online rumors by adhering the country's laws and regulations, as well as the industry's existing standards, it said.
The ISC added that Web companies should strengthen the education of professional ethics among their employees and improve their ability to differentiate online rumors from the truth. Industry players should also comply with the real identity authentication rule to protect Internet users' personal information, the report stated.
Last week, China closed a dozen Web sites and detained six people for circulating rumors on prominent Communist Party figure, Bo Xilai. The country's two major Internet portals, weibo.com and t.qq.com, suspended services for four days to clean up "illegal and harmful" information.