Nielsen: Married people spend more

More than 52% of married surfers made an online purchase during the last six months, as compared to only 47% of single surfers over the same time. Top items purchased by married surfers were related to home life, such as garden supplies and educational software.

More than 52% of married surfers made an online purchase during the last six months, as compared to only 47% of single surfers over the same time. Top items purchased by married surfers were related to home life, such as garden supplies and educational software. For single surfers, online purchases concentrated on entertainment and financial services. What's more, the report indicated that top destinations among single and married surfers revealed lifestyle variations that generally are true in the offline world. For single surfers, seven of the top ten online destinations were related to dating, including Marth.com, which attracted nearly 84% of those surveyed. For married surfers, six of the top ten online destinations were family-oriented, including Familyfun.com, which attracted nearly 85%.

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