Ning CEO on how start-ups can hit the ground running

At the TechCrunch Cloud Computing Roundtable in Mountain View, Calif., Gina Bianchini, CEO of Ning, says that cloud computing can give start-ups an edge by allowing them to focus on the application their business is producing, and then gives them far wider distribution--through sites like Facebook--than was available just a few years ago. Amitabh Srivastava, corporate vice president of Microsoft's Windows Azure group, adds that the cloud eliminates hardware headaches, an important consideration for start-ups that may not even have funding yet. Moderator: Erick Schonfeld, co-editor TechCrunch