No go Pogo

Summary:If I now call Mr Chipperfield and say to him, 'look here, I've got a forty-five-year-old chartered accountant with me who wants to become a lion tamer', his first question is not going to be 'does he have his own hat?' I was reminded of Monty Python's Vocational Guidance Counselor Sketchin researching Pogo Linux's 'Your Logo Here' plan at LinuxWorld.

If I now call Mr Chipperfield and say to him, 'look here, I've got a forty-five-year-old chartered accountant with me who wants to become a lion tamer', his first question is not going to be 'does he have his own hat?'

I was reminded of Monty Python's Vocational Guidance Counselor Sketchin researching Pogo Linux's 'Your Logo Here' plan at LinuxWorld.

The problem with selling software isn't delivering it. It's not even writing it. It's convincing someone to buy it. A loaded server and a vanity publishing set-up won't do that. What will do that is a great program, an intense marketing campaign, a lot of allies, and no small amount of luck.

The software market is no anteater. It's a huge, ferocious beastwith huge claws that will rip your bank account open quicker than you can sayJack Robinson.

Do you agree? Tell me why at TalkBack.

Topics: Tech Industry

About

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.

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