No Moto X for Europe - but something 'exciting' on the way instead

Summary:The highly customisable Moto X won't be one of the "exciting" Motorola devices to hit European shelves any time soon.

Europeans hoping to grab one of Motorola's new Moto X smartphones will be disappointed by news that the device won't be released on the continent.

Google-owned Motorola has decided to pass over Europe for the launch of the Moto X although, according to a Motorola UK spokesperson, Europe will get a new "exciting" device portfolio soon, but just not the Moto X.

"There are no immediate plans for Moto X in Europe but we have very exiting plans in store for Europe as part of the portfolio of products. Moto X is just the start," the company told ZDNet in a statement.

For now, the Moto X will only be released in the US, Canada and Latin America, and is being assembled, post-customisation, locally — in Google's new assembly plant in Fort Worth Texas that was once occupied by a Nokia facility.

Buyers can choose from 2,000 possible device options depending on which front, backs, accents and memory they choose, with the device assembled at the plant and shipped within a week.

The Moto X is selling in the US from $199 on a two year carrier contract and somewhat surprisingly, it will come with Android 4.2.2 Jelly Bean, not the latest OS, 4.3 .

Motorola is also planning to release a line of smartphones priced to challenge the $600 price tag consumers face in international markets where phone subsidies are less common, ZDNet's sister site CNET reports.

Others that are making a play for more cost conscious consumers and first-time smartphone buyers include Nokia with its Windows Phone 8 Lumia 520 and 625 , while Apple is also rumoured to be launching a cheaper, plastic iPhone .

Topics: Google, EU, Mobile OS, Mobility

About

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, s... Full Bio

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.