Nokia 3310 rival? No, tiny $70 Jelly is a full 4G smartphone running Android 7

The teeny-weeny Jelly 4G smartphone wants to act as backup to your big and expensive smartphone.

The new Jelly 4G smartphone doesn't look that different to a feature phone but isn't hobbled by an outdated operating system.

The Jelly phone comes from Shanghai-based Unihertz and is being pitched to US consumers much in the way Microsoft promoted its Nokia basic phones before handing them off to HMD Global -- as a backup phone.

HMD will sell the reborn classic Nokia 3310 for €49 ($53), offering a cheap and small option, with a 2.4-inch screen 2.5G feature phone running on Nokia's Series 30+ OS.

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The 4G Jelly, on the other hand, qualifies as a proper smartphone, which runs on Android 7.0 Nougat and supports "virtually any" app from Google Play, albeit on a much smaller display than usual.

Indeed, the biggest feature of the Jelly may be how small it is, measuring about a quarter of the size of the iPhone 7 Plus and a tad smaller than the Nokia 3310. With GPS and access to most Android apps, its small size could make it a good workout device.

The Jelly project launched on Kickstarter yesterday, billed as the "world's smallest smartphone" and is already well over its modest $30,000 goal. However, the Jelly is still more expensive than a feature phone, costing $69 during the campaign, and $110 at retail. An introductory offer of $59 has sold out.

The basic Jelly phone is powered by a 1.1GHz quad-core CPU, and features 1GB RAM, 8GB onboard storage, and a 950mAh battery with an advertised three-day battery life with average usage.

It also features a two-megapixel front-facing camera and eight-megapixel rear camera, dual nano SIM cards, and a microSD expansion slot, while the TFT LCD display is at a 240 x 432 pixel resolution. The handset is 92.3mm long, 43mm wide, and 13.3mm thick (3.6 x 1.7 x 0.5 inches). It also has Wi-Fi, GPS, and Bluetooth 4.0.

The Jelly is Unihertz's second attempt at selling a tiny smartphone. It previously launched the 3G Micro X with Android Kit Kat, which had a two-megapixel main camera, dual-core 1GHz CPU, 512MB RAM, and 4GB storage.

There's also a Jelly Pro version available for $95 in the campaign that will cost $125 at retail, which offers double the memory and storage. The super early bird offer for the Pro was $75, but that's sold out too.

The device doesn't support CDMA networks, so it won't work on Verizon and Sprint. However, Unihertz says it will support AT&T and T-Mobile, as well as major carriers in European markets, including BT, Orange, Vodafone and Telefonica.

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