Nokia admits to faking Lumia 920 ad

Summary:Nokia admits that a video designed to highlight the Lumia 920's image stabilization technology was not recorded using the handset. Evidence has been uncovered that also casts doubt on the validity of the still photos the company used to promote the camera.

Following yesterday's unveiling of its flagship Lumia 920 Windows Phone 8 powered smartphone, the company has admitted that a video used in an ad to promote the PureView optical image stabilization was faked.

"In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS," writes Heidi Lemmetyinen, editor-in-chief of Nokia's official blog.

Nokia photos: New feature-packed Windows Phone 8 phones

"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created".

Here is the ad in question.

The video was revealed as a fake by something as simple as a reflection. The reflection, caught in the window of a van showed a cameraman clearly not using a Lumia 920.

Claims have now surfaced that Nokia also faked still photos too. Irish designer Youssef Sarhan believes that the diffraction sparkles present in the stills could not have been captured using the Lumia 920 camera, and would have required a camera with a much smaller aperture.

A Hacker News user by the alias exDM69 has shared a photograph which appears to show Nokia's photoshoot in Helsinki city center. In the photo, the lens of a DSLR camera is visible on the left.

Seeing, it seems, it not necessarily believing.

Image source: Nokia/YouTube, Nokia, Hacker News.

Topics: Microsoft, Mobile OS, Smartphones


Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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