This past November, Facebook increased its status update character limit to 63,206. Today at 3:05 AM PST, Nokia made a smart marketing move: the company decided to set a new record for the longest status update: 62,896 characters. You can see the post for yourself on Nokia's Facebook Page.
I'm sure that someone out there has posted a longer status update in the last three months, but this is the first one I've been made aware of that actually consists of some valuable content, not just copy and paste nonsense to set a record. You see, Nokia asked its users to recall "The first time I picked up a Nokia phone" and let them know about the experience. The mobile giant then compiled them and posted all the responses in one status update.
After all the comments from Nokia customers, here's how the status update concludes:
NOKIA GLOBAL PRESENCES
We love working on our Facebook page. It's important to us to keep you guys happy and do more than just post a status update. We like to have fun with it! Over the past few years we've seen April Fools jokes, hidden competitions and even the awesome launch of TRON happen on our page. The best thing though? It has to be the stuff that you guys share. The amazing photography that we're seeing every day is just the tip of the iceberg! Seriously, our Facebook community take some awesome photos. At the start of last year we all made a decision that these pictures were too good to waste, so we started working on an album of our favourite shot for each month. We called it the Pic of The Month album: http://nokia.ly/zNokqW. Almost everyone who works at our Nokia HQ in Finland has seen it :)
It's worth keeping that last point in mind – we're always listening. We're always passing your ideas and feedback along, helping where we can and making sure that we're keeping you all interested. That's all that we can really ask of you -keep doing what you're doing, you rock!!
So, what do YOU guys on our Facebook page think about Nokia and our phones? We asked this very same question on our wall recently…
It was no surprise to see the camera being one of the most praised features on our phones. Simon Lawrence loves his "8meg camera with Carl Zeiss lens", which can be found on our new Nokia Lumia 800! Niraj Joshi is also a big fan of our cameras, noting how the "Nokia N8 [has] won the best camera phone of the year". There was a lot of love for the front facing cameras that can be found on some of our phones – thanks for the important feedback, guys!
The quality of our products is something that is SO important to us, and we were delighted to see it recognised by our Facebook community. Gabriel Alvarez made us blush, explaining that he likes Nokia for the level of "quality, functionality and style to everyone|, while Yun Gonzalez elaborates a bit with "quality in hardware... Very durable". Durability is also a priority of ours as we don't want you breaking your phones!
These comments are so great but one of our most favourite words that kept popping up was "friendly". We kept seeing that word being used in comments throughout the thread, it was great to see. Most of them were referring to the phone itself, such as Potchi Barrientos, who praised Nokia phones for being "very user friendly!!" According to Potchi, he has been a loyal Nokia user for a long, long time. He's even still using his old black Nokia 6303 classic! Maybe you should test out a Nokia Lumia, Potchi!
All-in-all we had over 3,000 responses to our question. There were so many great comments and pieces of feedback left within our question, it was truly fantastic. We're happy that you guys recognise the good things about our products, and even happier that you see them (and us!) as friendly.
The End :)
Since Nokia wasn't actually aiming to set a new record, the company has left the door open for someone to surpass it. All you have to do is post a Facebook status update between 62,896 characters and 63,206 characters.
At the time of writing, the giant status update has accumulated some 1,700 Likes. Nokia's Facebook Page has 7.4 million Likes.
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