Nokia lowers 2010 earnings outlook

Summary:The company has decreased its second quarter and yearly outlook, saying sales of its devices will be lower than expected

Nokia cut its second quarter and 2010 outlook due to "multiple factors" including fierce competition and higher costs. Nokia said its device sales will be at the lower end of its range.

As noted before, Nokia is feeling the heat from Research in Motion and Apple in the smartphone market. Simply put, Nokia just doesn't have a smartphone response yet. It doesn't help that the decline of the euro versus the US dollar has increased its cost of goods sold.

The decline of the euro really hurts as Nokia is getting squeezed on pricing on the low end. Analysts have said that Nokia is being squeezed by Samsung and LG on mobile phones. Both of those rivals are aggressively pricing to gain share on Nokia.

For more on this story, see Nokia cuts outlook, cites competition, Euro, pricing on

Topics: Tech Industry


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.