Novel/Inadvertent way to promote a tech conference

Summary:Gremlins can sometimes be goodYesterday, gremlins either stomped my blog page or they laid waste to a ZDNet advertiser (see below).An Ad I Actually ReadI remember some old Marketing sage telling me in college that some of the best advertising or marketing is a mistake.

Gremlins can sometimes be good

Yesterday, gremlins either stomped my blog page or they laid waste to a ZDNet advertiser (see below).

An Ad I Actually Read

An Ad I Actually Read

I remember some old Marketing sage telling me in college that some of the best advertising or marketing is a mistake. He told me how those pages that were stuck together (or not cut correctly) in some newspapers and magazines are often the highest read and remembered items in the publication.

So, PayPal, if this was a temporary glitch, you might think about making it permanent as it caused me to read the ad - the whole ad. And, for you marketers out there, see if you can make some web ads stick together.

Topics: Tech Industry

About

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients gl... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.