NPD: Apple continued to dominate mobile PC shipments in Q1

Summary:Apple manages to keep beating the competition in the mobile PC market mainly thanks to just one type of device (a tablet) and one brand (iPad).

Apple continued to have a firm grip over the worldwide mobile PC market through the first quarter of 2012, according to NPD DisplaySearch.

The mobile PC sector includes includes notebooks and netbooks, which offers more potential to capture the lead for brands with diversified portfolios.

However, Apple manages to keep beating the competition in this market mainly thanks to just one type of device (a tablet) and one brand (iPad). Apple shipped 17.2 million mobile PC units during the first quarter, granting it 22.5 percent of the market share.

That's nearly twice than Hewlett-Packard's showing at 11.6 percent. Rounding out the top five were Acer, Lenovo and Dell, respectively.

When you break it down between netbooks and notebooks on one side and tablets on another, HP fares far better with 16.2 percent of the market for the top spot in this arena. Acer trails in second place at just under 12 percent, followed by Lenovo, Dell and Asus.

Apple's real strength shines in the tablet-only category, where it still maintains control over half the global market with 62.8 percent. Samsung is a very distant second place at 7.5 percent.

But keep an eye on Amazon, which is hopping around in the top five after just a couple of quarters with just one device and one brand of its own: the Kindle Fire.

Of course, Apple might want to relish everything about its crown while it can. Although it's a way bit down the road, NPD reported earlier this month that the iPad maker will lose about a quarter of the tablet market within the next five years.


Topics: Mobility, Apple, Hardware


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.