Nvidia cutting prices to counter AMD gains?

Has AMD's recent gains in GPU sales got Nvidia spooked?

The latest rumors are that Nvidia has a GPU price cut planned. With AMD's recent gains in the discrete graphics card market, Nvidia is planning to cut its graphics card prices in an attempt to curb further loss of market share, according to unnamed sources at graphics card makers via Monica Chen at DigiTimes.

AMD's market share was about 40 percent in Q3 2008, according to a recent report, and it's the ATI Radeon HD 4000 series that has Nvidia in a twist: AMD anticipates taking 50 percent of the market after reducing prices for that product series.

To counter, Nvidia may cut prices for its GeForce GTX 200, 9800 GT and 9600 GT series, according to the article.

Performance-wise, both companies' high end cards are comparable. Without an apparent technical advantage, price has clearly become the next ground to fight over.

Which means good news for gamers around the world.