NYC: Interactive advertising capital of the world?

The convergence of Internet industry leaders in NYC for Advertising Week 2006, underscores interactive advertising initiatives targeting the traditional media, entertainment, advertising and publishing businesses headquartered in New York City.

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As a proud New Yorker, I enjoy touting the myriad NYC claims to leadership: cultural capital of the world, restaurant capital of the world, financial capital of the world, media capital of the world…

Returning to the Big Apple from a Silicon Valley and San Francisco sojourn— see From Search Engine Strategies to San Francisco —the latest news is that New York City will be the unqualified advertising capital of the world September 25-29, officially declared Advertising Week 2006.

New York City Mayor Bloomberg proclaims:

New York City is proud to host Advertising Week 2006 and eager to welcome visitors from around the world once again. For the third year in a row, New York’s job growth in the advertising industry has outpaced the rest of the country’s, and the city is now home to more than 11% of all advertising jobs in the U.S. We look forward to celebrating this important industry and there’s no better place to do it than New York City.

According to the Organizing Committee:

Advertising Week 2006 is the largest gathering of advertising & media decision-makers in North America. The five-day event…includes a diverse mix of keynotes and panels, public exhibitions, conferences, awards shows and unique special events. Advertising Week is supported by 33 major advertising & media trade groups and is funded by a host of corporate partners led by Yahoo!, Time Warner, Panasonic, Infinity, Microsoft and The New York Times.

MIXX 2.6 is the “Official Interactive Event of Advertising Week 2006,” and I will be there!

The two day conference highlights:

Keynotes: Jeff Zucker, Chief Executive Officer, NBC Universal Television Group
Harvey Weinstein, Co-Chairman, The Weinstein Company.

Topics:

The Race is On – Consumer Generated Content vs. Original
Optimizing your Content Strategies: Selling Smarter Against your Inventory
CMO Panel: Engaging the Now in Control Consumer
AJAX: Bringing new Meaning to the word "Experience"
Audience Measurement: Transparency, Accuracy and Accountability
Web 3.0: Now is the Time to Plan...

Speakers:

Tim Armstrong, VP Advertising Sales, Google
Shelby Bonnie, CEO, CNET Networks
Greg Coleman, Executive Vice President, Global Media Sales, Yahoo! Inc.
Michael Kelly, President, AOL Media Networks
Jim Spanfeller, CEO, Forbes.com
Steve Wadsworth, President, Walt Disney Internet Group
Kevin Donahue, Vice President of Content, YouTube…

The convergence of Internet industry leaders in New York City for Advertising Week 2006, underscores interactive advertising initiatives targeting the traditional media, entertainment, advertising and publishing businesses headquartered in New York City.

In “Google, Federated Media target NYC ad sales” I discuss how both Google and Federated Media, a start-up founded by John Battelle, famed Google chronicler and now Google competitor, are staffing up in New York City to stake their claim to the lucrative New York City driven advertising market.

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