O2 details 4G launch prices for consumers and businesses

Summary:Can O2's pricing, with 4G starting at £26 a month, help it catch up with EE in the 4G stakes?

After unveiling plans for the launch of its 4G network, O2 has now revealed how much services will cost.

O2 plans to switch on its LTE network on 29 August in London , Leeds and Bradford. Its network launch comes almost a year after EE's — the first operator in the UK to offer fourth-generation services — which already has half a million subscribers and covers about 55 percent of the population.

O2's 4G SIM only packages start at £26 for 1GB of data, rising to £36 a month for 5GB of data. Additional data is offered at £6 for 500MB and £10 for 1GB. Airtime plans for users on O2 Refresh contracts ( which allow customers to regularly replace their handset ) start from £22 a month for 1GB of data, and go up to £37 for 8GB, plus a monthly device payment which will range from £10 to £25, dependent on how a customer chooses to pay for their handset.

The mobile operator said its 4G pay-as-you-go and mobile broadband tariffs will launch before the end of the year.

All O2 4G customers will get a minimum of 1GB of data as standard in their tariff and the operator is promoting an introductory offer: until 31 October customers will be offered 5GB for £27 a month (3GB as standard) and 8GB from £32 a month (usually 5GB).

O2 is also adding assorted music, sport and gaming content via its O2 4G Tracks music service, sports videos, and a tie up with Gameloft which will allow gamers to play certain titles over 4G without eating into their data allowance.

O2's 4G SIM-only packages for small businesses start at £21.67 for 1GB of data on a 12-month contract, and until 31 October O2 is building in additional data to its most popular small business SIM-only 4G tariffs, which means 5GB will cost £25.84 a month (3GB as standard) and 8GB will cost £30 a month (5GB as standard), excluding VAT.

Smartphone 'On & On' tariffs for small business customers start at £26.67 for 1GB of data on a 24-month contract, although O2 is offering a similar promotion so that up to 31 October, 5GB will cost £30.84 a month (3GB as standard) and 8GB will cost £35 a month (5GB as standard).

Mobile broadband, tablets and data-only tariffs will be available from £14.17 a month, while O2's Pop Up Office (mobile wifi) starts at the same price, and will be available from mid-September.

Similar promotional deals apply, until the end of October, with O2 adding additional data to its 5GB mobile broadband, tablet and Pop Up Office tariffs — 8GB for £20.83 a month. The operator said its O2 Lease portfolio will also be extended to include 4G devices, to allow small business customers to minimise the upfront costs of their device on a 12 month contract.

Vodafone, which is launching its own 4G network on the same day as O2, detailed its pricing earlier this month .

More mobile stories

Topics: Smartphones, 4G, United Kingdom

About

Steve Ranger is the UK editor-in-chief of ZDNet and TechRepublic, and has been writing about technology, business and culture for more than a decade. Previously he was the editor of silicon.com.

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.