O2's free central London Wi-Fi network goes live ahead of Olympics

Summary:Key spots in the West End now come with free, ad-supported O2 Wi-Fi, shortly before the Olympics opening ceremony on Friday

O2 has switched on its free Wi-Fi service in London's West End, just ahead of the Olympics opening ceremony.

The network is free to use as it is supported by advertisements that show up on the user's screen. It covers Parliament Square, Leicester Square, Piccadilly Circus, Trafalgar Square, Oxford Street and Regent Street.

London
O2's free Wi-Fi network in certain parts of London has gone live.

Back in January, O2 struck deals with Westminster City Council and Kensington and Chelsea Borough Council, to roll out Wi-Fi hotspots on 'street furniture', such as street lamps.

If those networks see strong demand, the idea is to roll out free O2 Wi-Fi in other areas of London. The operator has designs on a national deployment .

According to The Telegraph, the areas in Westminster that went live on Wednesday will be closely followed by Covent Garden. O2 is striking advertising deals with local businesses to support the network, with the aim being to offer location-based deals to passers-by.

O2 is not the only operator to be offering free Wi-Fi in London during the Olympics. However, while Virgin Media's London Underground Wi-Fi network will start charging after the Olympics are done, O2's will remain free.

Topics: Olympics 2012, Wi-Fi

About

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't be paying many bills. His early journalistic career was spent in general news, working behind the scenes for BBC radio and on-air as a newsreader for independent stations. David's main focus is on communications, of both... Full Bio

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