One-third of Americans think IPO will help Facebook's reputation: survey

Summary:However, it's not that simple to make a decision about the reputation of the world's largest social network.

Who likes Facebook's $5 billion initial public offering? Approximately one-third of Americans, according to a new survey from Poll Position.

However, it's not that simple to make a decision about the reputation of the world's largest social network. Only half of the survey respondents actually offered an opinion.

See also: Facebook files for IPO as Wall Street drools Facebook has over 845 million users Facebook’s operations: A look at the IT risks

Specifically, 32 percent replied that Facebook’s reputation will be helped by the decision to go public, while 22 percent argued that the company’s image will be harmed. Another 47 percent did not have an opinion on the issue. (Yes, that adds up to more than 100, so the percentages must be rounded off.)

When it comes to breaking things down by age group, younger Americans (between the ages of 18 and 29 -- arguably Facebook's core audience) fell along similar lines with 37 percent thinking Facebook's rep will go up, 17 percent said no, and 46 percent didn't have an opinion.

The report does not include reasons as to why respondents thought that an IPO would help or damage Facebook's image. Some possibilities as to helping the image might include more accountability as well as knowing just how much the brand is worth. Of course, those factors could also backfire on Facebook, so we'll wait and see.

For reference, the report is based upon the responses of 1,145 registered voters nationwide after a telephone survey conducted January 31 -- the day before Facebook filed the S-1 Form with the U.S. Securities and Exchange Commission. Poll Position asserts that the results "are weighted to be a representative sampling of all American adults."


Topics: Legal, Banking, Social Enterprise


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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